BRANDING · EDUCATION
ВСІМ.PPTX
Marketplace for ready-made school presentations in Ukraine
client
ВСІМ.PPTX — a startup by a teacher who wanted to sell presentation packs for Ukrainian schools
timeline
2 weeks (design), 3 months (full project with partner studio)
scope
Research, branding, logo, brand guidelines, icon system, visual style for website and social media
result
A complete brand identity approved on the first round — logo, guidelines, icons, web design, and social media templates.
The challenge
A teacher wanted to build a business: create high-quality presentations aligned with Ukraine's official curriculum and sell them through an online portal. He needed a platform where anyone can register, browse by subject and grade, and purchase presentation packs. He partnered with two studios — us for research, branding, and design, and another studio for development.
Research & Discovery
Market research
Studied the landscape of educational content in Ukraine — what teachers actually buy, what formats they prefer, and how they discover new materials.
Audience & user portrait
Built profiles for two user types: teachers looking for ready-made materials, and school administrators standardizing content across classrooms.
Product & curriculum
Analyzed the structure of Ukraine's approved educational programs to understand how the product catalog should be organized by subject and grade level.
Our approach
01
Research & strategy
Defined the brand positioning, target audience, and product structure. Understood the legal framework of approved curricula.
02
Logo & brand identity
Designed the logo — approved by the client on the first try, no revisions. Built the full brand system: typography, colors, tone of voice, brand guidelines document.
03
Visual system
Created the icon set, visual style for the website, and social media templates. Everything consistent, modern, and bold — exactly what the client envisioned.
04
Handoff to development
Passed the complete design system to the partner studio for development. Clean files, detailed specs, no ambiguity.
2 weeks
design delivered
0
revisions on logo
Full
brand guidelines
Partner
collab with dev studio
“I picked the logo from the first presentation — it was exactly what I had in mind. The visual style, the icons, everything came together without a single revision. Communication was seamless.”
— Founder, ВСІМ.PPTX
Next project
Ragnarock